Digital Marketing Video

Digital marketing video is a very powerful tool to reach audiences and increase brand recognition. Morgan and Preston is a boutique production agency.

Digital marketing video began to gain prominence in the 2000s with the advent of YouTube and other popular web sites. At first, digital marketing video was consumed almost exclusively on laptop and desktop computers. As 4G wireless networks became more commonplace and smartphones became ubiquitous, consumption has grown exponentially. Now nearly everyone in mature markets watches digital video content. Furthermore, emerging markets are fast adopting technologies for streaming video consumption.

The time has never been better to reach audiences with this powerful, far-reaching medium. Morgan and Preston regularly work with clients seeking to make inroads into markets with digital video. We are a boutique agency and we always seek to craft unique, one of a kind marketing videos that demonstrate brand quality and increase demographic reach. If you have any questions, inquiries, or would like to request a quotation, please reach out and contact us anytime. You can fill out the form below, call or email. Read on to learn more about shooting your digital marketing video.

Planning Your Digital Video

Digital marketing videos typically require a lower budget than broadcast television commercials. However, that doesn’t detract from the importance of the planning stages of production, typically called pre-production. It is during this pivotal time that Morgan and Preston work closely with clients to formulate a strong creative vision. Here we will create scripts, storyboards, and shot lists while communicating with clients directly. We also pay careful attention to talent casting, scene design, and location scouting.

The pre-production phase of production is the foundation of all that is to come. Morgan and Preston always pay careful attention to detail in this stage. With hard work and diligence, Morgan and Preston join forces with our clients to build this foundation for success in the later stages of production: principal photography and post-production. At every step of the way, we never take shortcuts and we treat each aspect of production as a work of art.

Shooting Your Digital Marketing Video

No other stage of the production process is more laborious than principal photography. It is during this important stage of production that various departments coalesce into one adaptable, mobile production unit. This can include the art department, wardrobe, camera crew, gaffers, and sound crew. If there are multiple locations, then logistics become more of a factor. Transportation, lodging, and catering must be secured within a budget. This stage of production may also include location management.

Some digital marketing videos are shot with a minimal crew with hand-held cinematography for a natural, documentarian look. Others use full production gear such as dollies, cranes, and Steadicams for a more cinematic feel. This is something that is discussed and decided upon in pre-production. Much depends on the unique needs of each particular project, and Morgan and Preston fully engage with our clients to produce work that reaches the hearts and minds of viewers.

Editing Your Digital Marketing Video

The third and final stage of production is called post-production, and this is where the creative vision really starts to take shape. At this stage, the director, producers, and clients all focus heavily on the pacing, tempo, and narrative arc of the final product. Sometimes, the vision shifts at this stage. On other projects, the final work will match the script and storyboards almost exactly.

Morgan and Preston always remain flexible and adaptable to our client’s specific needs. We understand that each brand needs to leave a distinct, one of a kind impression on audiences and viewers. If you have any questions, quotation requests, or inquiries, feel free to contact us at any time. Morgan and Preston remain your key digital marketing video allies in the Asia Pacific region. We look forward to hearing how we can support your marketing needs.